If you do list marketing via email, one of the most important statistics is the open rate, right? You need to have a good idea of how many of your recipients are actually opening those emails.
twitter marketing, in some ways, emulates list marketing. People opt-in to your tweets” rel=”tag”>tweets and you send them out, at least occasionally trying to drive traffic to one of your web properties.
The problem is that you have no idea how many people are actually ever seeing the Tweets. You can check your traffic numbers to find out how many visitors you’re getting as a result of a Tweet, but there’s no good way to track the “open” or “delivery” rate of your Tweets.
That might mean that two different things make sense when marketing via Twitter. First, you might want to repeat the same Tweet at a few different times, to increase exposure (while still staying on the right side of the “don’t spam the system”). Second, it may pay to go after a larger volume of followers than you might believe necessary in order to increase the traffic-pulling effect of your Tweets.
When you don’t know about delivery rates, things get trickier, don’t they?
Twitter Marketing Secrets - including MP3