When one of the better-known internet marketers was asked for a twitter tip, he mentioned thinking of the long-term consequences instead of focusing on the obvious. Dr. Mani recommended that users go beyond sales and traffic considerations, stating that they should look at relationship building and becoming part of the larger, more meaningful dialogs in their industry instead.
That advice is solid gold. If you hit Twitter with the simple notion of boosting traffic, you’re not going to get the results you want. Even if you do drive a lot of traffic with your tweets” rel=”tag”>tweets, it still won’t rival what you could accomplish by taking that wider perspective.
Yes, Twitter can produce direct sales. Sure, a good Tweet can deliver a few visitors to your site. Those are real considerations, too. You can’t ignore them.
When you start to look at the bigger picture, however, you’ll undoubtedly find that there are bigger fish to fry with Twitter. You can make real connections that will add real value to your business. You can generate relationships and increase your standing in your industry’s community.
Twitter Marketing Secrets - including MP3