Do you know the difference between broadcasting on twitter” rel=”tag”>twitter and actually having a conversation? The trick is one little symbol. “@”.
That’s right, the SHIFT+2 on your keyboard spells the difference between a message sent to all of your followers and one that’s sent directly to another individual.
That has some obvious significance in terms of the mechanics of site use, but it has some symbolic significance, too. You need to be an “@” kind of person if you’re going to make Twitter work for you.
Broadcasters, those who tend to speak to their entire lists exclusively, aren’t held in high regard by many on Twitter. That’s because most of them are doing little more than pitching their own links, trolling for traffic.
When you’re talking with a person, though, you’re forging connections. That’s what social networking is all about.
The trick to marketing on Twitter is to balance your broadcasts with your conversations the right way. Too heavy on either side of the equation? You won’t get the oomph you want out of your Twitter marketing time.
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